Rolex, Cartier, Patek Philippe are all name brands which can make the purest of hearts turn covetous. And in El Paso, it's rare to find a store which offers its customers the ability to buy these name brand watches at, what is often, thousands of dollars below retail. And if that fact weren't enticing enough, Joyeria Internacional is a rare jewel in and of itself, as it is one of the only jewelry stores in town which can perform all repairs on these watches in-house without having to ship them to an outside source, passing through multiple hands in the process.

Founded in 1991 by Leticia Diamond and her father, Joyeria Internacional has stood the test of time and has gained the trust and respect of its patrons and of fellow jewelry store owners alike. Having established a solid reputation for excellence and trust, it goes to show why Joyeria Internacional is successfully and firmly standing 25 years after having been founded.